基于灰色聚类模型的农村超市服务质量综合评价

Comprehensive Assessment of Service Quality in Rural Supermarket Based on Grey Clustering Model

市场竞争的加剧和商品趋于同质化背景下,服务质量已经成为农村超市生存和发展的关键因素。在概括服务质量的概念及要素的基础上,建立了农村超市服务质量的评价指标体系,采取灰色聚类模型进行了综合评价研究,为农村超市改善服务质量提供了依据。

With the increasing competition and commodity homogenization, service quality has become a key factor of survival and development of rural supermarket. On the basis of summarized concept and essential of the service quality, this paper constructs the evaluation index system of rural supermarket service quality on gray evaluation model, which can help rural supermarket improve its service quality.