大众传媒与消费文化关系探讨——以美国类型电影为例

A Study on Relationship of Mass Media and Consum Culture——Taking USA Type Film as Example

消费文化的形成源于"离散社会"的形成和人欲望的无限唤起,它的最主要的特点是人们对于符号意义的消费和占有。而在消费文化的演变和发展中,大众媒体通过自己强大的符号意义的制造能力、传播能力和渗透能力,不断为大众提供着新的符号意义并一次刺激着人们的欲望,不断唤起人们的好奇心,从而进一步加剧了消费文化的流行。本文以大众传媒之一的类型电影为例来探讨研究二者的关系。

Consume culture comes from ＂straggling society ＂ and boundless of People＇s desire, its mainest characteristic is people＇s consumption and holds of symbolic. But while consume culture evoluting and developing, mass media stimulate people＇s desire, call up people＇s curiosity by its powerful make ability, spread ability and seep through ability. Finally, mass media aggravate popular of Consume culture. This article discusses the relationship of mass media and consume culture through type film which is one of mass media.