浙、沪、苏省级教育电视的媒介镜像与理性审察

On the Media Mirror and the Rational Observation of Zhejiang,Shanghai and Jiangsu Provincial TV Station

浙江、上海、江苏教育电视频道/台,位列全国省级教育电视传媒前三强,为业界瞩目。本文从节目定位、受众构成、品牌认知、编排方式四个维度对三台/频道的媒介镜像予以客观勾勒,在把脉问题的基础上,提出加快三台/频道发展的几点思考,以期为我国长三角地区和其他地区教育电视竞争力的增强提供借鉴与示范。

Educational television stations/channels of Zhejiang, Shanghai and Jiangsu province stand in the front three rank of the whole nation, This paper reappears objectively the media mirror of three stations/channels through four dimensions, such as program orienting, audience constituting, brand learning and program arranging, on the basis of probing into the extant questions of three stations/channels, finally presents several strategies about speeding up step of development in order to contribute an example of educational television to Yangtze Privet Delta Region and other areas.