摘要
本文主要从明星代言广告与卡通形象广告内涵出发,分析明星代言广告和卡通形象广告的优势和劣势所在,并且指出我国明星广告使用中存在的泛滥现象和使用卡通形象的缺失问题。
The paper mainly begins with the content of star advertising and cartoon image advertising, analyzes the advantages and disadvantages of the two, points out .the phenomenon of the star advertising abuse and the problem of lacking cartoon advertising in our country.
出处
《新闻界》
CSSCI
北大核心
2008年第1期134-135,共2页
Journalism and Mass Communication
关键词
明星代言
卡通形象
优劣比较
star advertising
cartoon image
comparison of the advantages and disadvantages
