广告专业互动教学模式探索

The Exploration of the Interactive Teaching in Adverdisement

互动式教学模式就是力图把互动作为一项基本原则贯穿于整个教学活动,形成新的教学活动框架,达到改革创新和提高教学质量的目的。从广告专业课程特点出发,探索适合广告专业的互动教学模式,并发挥实效是本文的重点。

The interactive teaching mode is trying to put interaction as its basic principle into the whole process of teaching, so that a new framework of teaching is formed and the aim of reform and innovation with high teaching quality is achieved. In accordance with the characteristic of advertising professional courses, the exploration and the effect of the interactive teaching mode are the concentration of the research.