摘要
互动式教学模式就是力图把互动作为一项基本原则贯穿于整个教学活动,形成新的教学活动框架,达到改革创新和提高教学质量的目的。从广告专业课程特点出发,探索适合广告专业的互动教学模式,并发挥实效是本文的重点。
The interactive teaching mode is trying to put interaction as its basic principle into the whole process of teaching, so that a new framework of teaching is formed and the aim of reform and innovation with high teaching quality is achieved. In accordance with the characteristic of advertising professional courses, the exploration and the effect of the interactive teaching mode are the concentration of the research.
出处
《新闻界》
CSSCI
北大核心
2008年第1期147-148,109,共3页
Journalism and Mass Communication
基金
青岛大学2007校教学研究项目<广告教育中"互动"传播模式的探索>阶段性成果
项目号:JY07423
关键词
互动
教学模式
interaction
teaching model