达州礼义城旅游资源开发的SWOT分析及开发策略

SWOT Analysis of Tourism Resource Exploiture and Its Strategies to Liyi Castle in Da Zhou

礼义城是四川达州市省级风景名胜区——龙潭.汉阙风景名胜区待开发的重要景点。本文在对礼义城旅游资源开发进行了SWOT分析后,提出了相应的旅游开发策略,以促进其旅游发展。

Liyi Castle is an important scenic spot in Dazhou, undeveloped, and is one part of the tourist attraction named Long, tan and Hanque. This paper gives a SWOT analysis to the tourism resource exploiture of Liyi Castle, and then puts forward the relevant strategies to accelerate the development of the Liyi Castle.