高职院校电子商务专业人才培养目标与课程体系

On the training of talent of E-business specialty in higher vocational university

根据商务活动范畴的大小，电子商务有狭义和广义之分；狭义电子商务主要是指电子贸易，而广义电子商务则涵盖了管理信息化的所有内容。泉州地区以中小型制造业为主，对管理信息化人才需求量要比电子贸易大得多，应将我校电子商务专业人才培养目标定位于管理信息化一线操作型人才，并对课程体系进行相应调整。

According to the sphere of business activities, E- Business has different connotation. E- Commerce mainly refers to electronic trade in a narrow sense while E- Business covers all the extensions on information- based management in a broad sense. Quanzhou area relies mainly on manufacturing industry of medium and small size, so it needs more talent on information-based management than that on electronic trade. Therefore, the training objective of E-Business specialty in our university should he set on the operators of information-based management and the curriculum system needs some relevant adjustments.