楚文化资源与楚文化旅游商品开发新议

Cultural Resources of Chu and New Countermeasures on Exploitation of Tourism Commodity in Hubei Province

最能体现湖北地域文化特色的莫过于楚文化,而楚文化资源又极其丰富,因此,楚文化应该能够在湖北旅游商品开发中扮演重要角色。文章在分析楚文化旅游商品的现状和问题之后,紧紧结合楚文化资源,在如何利用楚文化资源进行有效开发旅游商品和政府决策方面提出了新的有建设性的思路和建议。

Chu Culture is the most characteristic and representative of the regional cultures of Hubei province.The resourceful Chu culture should be significant to the development of tourism commodity of Hubei.After analyzing the current conditions and exiting problems on the exploitation and marketing of tourism commodity in Hubei,this paper puts forward new constructive countermeasures on how government and the enterprises can effectively utilize the resources of Chu Culture to exploit tourism commodity better.