摘要
体验经济已经走入我们的生活。会展品牌与体验经济有着天然的联系,作为会展品牌营销者,开展体验式会展品牌营销可以从以下层面入手:会展内部营销是前提;塑造会展品牌形象是基础;体验式会展服务是关键;会展品牌促销是主要途径。
Experience economy has entered our lives. brand. It is useful for the exhibition brand managers Experience economy is firmly related to the exhibition to develop exhibition brand marketing in the ways below： to carry on the internal exhibition marketing, to shape exhibition brand image, to improve the experimental exhibition service and to promote the exhibition brand.
出处
《重庆文理学院学报（社会科学版）》
2008年第2期21-23,共3页
Journal of Chongqing University of Arts and Sciences（Social Sciences Edition)
关键词
体验经济
会展品牌
营销
experience economy
exhibition brand
marketing
