市场导向的城市营销战略探析——以银川市为例

Analytical Study about Market-oriented City Marketing Strategy:A Case of Yinchuan

西部民族区域中心城市要获得营销竞争力就必须依赖于城市营销的开展。依托城市营销资源、城市营销能力和城市营销执行力,在城市营销竞争情报的支持下的城市营销战略,银川市才能获取关键的顾客资源,取得优于竞争对手的优势。因此,银川市城市营销战略的研究将对银川市乃至西部城市的发展具有重要意义。

Center cities in western nationality regional should acquire marketing competitiveness which depend on city marketing. City Marketing Strategy relies on the marketing resource, the marketing ability and the marketing execution, supported by marketing competition information. Yinchuan could obtain key customer resources, make the advantage superior to the rival, Therefore, analytical study about city marketing strategy of Yinchuan will be significant to the development of Yinchuan and even western city.