依靠品质管理创造顾客价值——日本朝日啤酒公司个案分析

Creating Customer Value by Carrying out Quality Management:The Case Study of Japanese Asahi Breweries Group

对日本朝日啤酒公司的个案分析发现:企业持续不断地提升产品和服务的品质,就能创造顾客价值、提供顾客喜爱的长期畅销商品,使产品生命周期延长,以节约开发成本和新产品的营销费用,并且保护环境。通过高层管理者持续地强调品质管理所形成的新的经营模式,同样能够构筑企业的竞争优势。

The case study of Japanese Asahi Breweries Group shows that by insisting on improving the quality management of the products and services, the enterprise can create customer value and provide products which could become long-term bestseller and extend the product life cycle, thus to save research costs and marketing expenses of new products, meanwhile to protect the environment. The new business model which formed through continusely emphasizing quality management by the high-level managers could also become the enterprise competitive advantage.