旅游引导标识设计中的视知觉认知规律

Cognitive Rule of Visual Perception in the Design of Tourist Signs

在对中国6个城市引导标识设计和应用现状进行调查与分析的基础上,总结出旅游引导标识设计中认知原则、图形信息编码和引申意义等视知觉认知规律,从而指导太原市旅游引导标识设计的应用,同时对国内其它城市引导标识设计具有一定的参考价值。

This paper summarized cognitive rules of visual perception, figure information coding, and im-plied meaning, based on investigation and analysis of the design of tourist signs and its representative application in six cities of China. It was proved that the cognitive rules are quite helpful to improving the application of tourist signs design in Taiyuan. The purpose was to provide references to the design of tourist signs of other cities in China.