摘要
从喜糖的设计文化的民族性与时代性着手,进行现状分析,并从设计角度提出情感定位,探求新时代的喜糖包装设计语义,最后对喜糖包装的再设计进行了深层次的探索,树立喜糖包装设计的新理念,以适应当前经济社会发展的需求。
Wedding candy represents the basic idea and aesthetic sentiment of Chinese traditional cul- ture. It is both the reappearance of the ideal of Chinese traditional culture and the communication media of Chinese national spirit. The actuality of wedding candy packaging was analyzed from the aspects of nationality and modernization. The emotion orientation of wedding candy packaging was put forward from the view of design. The semanteme of wedding candy packaging in new epoch was searched, and redesign of wedding candy packaging was explored in deeper levels. The purpose was to build up a new conception of wedding candy packaging to meet the demand of society economy development.
出处
《包装工程》
CAS
CSCD
北大核心
2008年第3期134-136,共3页
Packaging Engineering
关键词
喜糖包装
传统文化
包装设计
再设计
wedding candy packaging
traditional culture
packaging design
redesign
