包装中图形设计要素的研究

Research on Graphic Design Factors of Packaging

包装设计要素中的图形是具有直观性、有效性、生动性的丰富表现力、标明个性的形象化语言,包装图形设计要素往往是构成包装视觉形象的主要部分,在市场环境激烈的竞争中,商品除了功能上的实用和品质上的精美,其外包装更应具有对消费者的吸引力和说服力,凭借图形的视觉影响,将商品的内容和相关信息传达给消费者,从而促进商品的销售。通过介绍图形设计要素在传达商品信息中的重要性及其基本原则,进而对包装设计要素中图形的表现形式与方法的分类研究。对于正确认识包装设计中的图形要素、指导设计实践具有重要的现实意义。

Among the packaging design factors, graph is direct, effective, and lively imagery language with plentiful expression and characteristic. It is always the main part of visual image of package. In the fierce competition of market, besides practical and qualified, the good should also have attraction and persuasion in package, relay the content and relative information of the good to the customers, and then promote the sales of good. The importance and basic principle of graph design factor in conveying good information was introduced. The expression mode and method of graph in packaging design was studied. The purpose was to provide guidance for design practice.