产业价值链视阈下的电视节目版权贸易

Television program copyright trade:investigation from the perspective of industrial value chain

版权产业在国民经济中占据重要位置,当图书版权贸易如火如荼进行时,电视节目版权贸易却停滞不前,这不利于一个合理、完善的传媒产业价值链的建构,进而成为民族文化资源输出和产业核心竞争力培植的瓶颈。本文在对版权贸易经济功能、影视版权交易现状及产业价值链延伸论述的基础上,认为以交易节展这一微观层面为点,以推动产业价值链其他环节的勾连和完善,具有现实的针对性和可操作性。

Copyright industry occupies a key position in national economy. While book copyright trade is booming, television program copyright trade remains stagnant, which is not good for the construction of reasonable, perfect media industry value chain and constitutes a bottleneck for the export of national culture and cultivation of core competitiveness of media industry. This article discusses the economical function of copyright trade, the status quo of movie and television program copyright trade, and extension of industrial value chain; on this basis, it proposes that copyright trade fair should be taken as a starting point to connect and perfect the links on the industrial value chain, which is not only pertinent but also feasible.