摘要
当CEO从一位伶俐的营销家换成一位高大的工程师,他该如何继承一家眩目的"盛世"公司?最要警惕的是什么?任继承与变革的尺度上,该如何拿捏?
A CEO changes his role from a marketing to an engineer,how does he take over a'celebrated'company?What is the biggest challenge he will face?How will he push his transform?
出处
《中外管理》
北大核心
2008年第2期92-94,共3页
Sino Foreign Management
