论楹联文化的商业价值

On the commercial values of couplets culture

中国传统的楹联文化广泛的运用于各行各业,形成了行业特色鲜明、功利目的明确、联语撰写新奇等商业特点,产生了商业广告效用、艺术审美效用、道德启迪效用和推广连锁效用,具有强大的商业价值。

Couplets one of Chinese traditional culture is widely used all kinds or commercial fields, it forms the commercial characteristics that they include the trade distinctive features, clear utilitarian purpos＇e and the new and unique written language, which will have the commercial advertising effectiveness, artistic aesthetic effect, moral enlightenment usefulness and effectiveness of the promotion - chain , which will bring powerful commercial values.