摘要
当前公共图书馆的社会形象不容乐观,其社会职能未能充分发挥。在激烈的市场竞争中,公共图书馆承受着强大的生存压力。为寻求我国公共图书馆的发展出路,论文提出了品牌化战略的思想,在分析公共图书馆现状的基础上,阐述了公共图书馆品牌化发展的实际意义和必要性。
In our country, the community image of public libraries is not optimistic. They fall to give full play to their social functions. Amid the fierce market competition, public libraries bear strong survival pressure, To find the way to the development of public libraries, the paper presents a thought of brand strategy. Based on the analysing of the condition of public libraries, this paper explains the significance and necessity of brand development in public libraries.
出处
《现代情报》
北大核心
2008年第2期41-43,45,共4页
Journal of Modern Information
关键词
公共图书馆
品牌管理
品牌策略
Public library
Brand management
Brand strategy
