摘要
当前特色数字信息资源建设的发展趋势是投资的国际化、数字信息资源内容的国际化以及数字信息资源生产与联机服务的跨国经营越来越普遍;为此应加强特色数字信息资源建设的标准化建设步伐、知识产权的合理解决、加强特色数字信息资源的产业化发展力度,并在数字信息资源产品的市场开发中引入深层次营销思想,以尽可能地使数字信息资源产品的价值得到最大限度的发挥。
The development trend of characteristic digital information resources construction is the internationalization of investment, the content of digital information resources and the multinational management of the digital information resources production and online service, So this paper emphatically discusses the internationalization of characteristic digital information resources construction standard, the intellectual property rights reasonable solution, and introduces the profound marketing thought in the digital information resources product market development, by as far as possible enable the digital information resources product the value to obtain the maximum limit display.
出处
《现代情报》
北大核心
2008年第2期84-87,共4页
Journal of Modern Information
关键词
特色数字信息资源
信息资源建设
产业化
深层次营销
characteristic digital information resources
industrialization
profound marketing