摘要
本文针对图书馆提供免费增值服务的图书供应商,借用市场营销学的SWOT分析法对其进行优势、劣势、机遇和威胁等分析,使其变劣势为优势、化威胁为机遇。
This paper, analyzing the book suppliers that provide free value increment service to library, applies the SWOT method to analyze its advantages, disadvantages, opportunities and threatening so as to convert disadvantages to advantages, threatening to opportumities.
出处
《现代情报》
北大核心
2008年第2期175-177,共3页
Journal of Modern Information