跨越传统的新生代——谈动漫电视广告

Beyond Tradition,the New Generation-On the Animation TV Commercials

动漫广告创新了电视广告的表现手法,改变了传统的画面构成方式,使具象和抽象,现实形象与心理意象能自由地组合成新的画面语言。动漫在电视广告中的运用为其带来了跨越传统的巨大动力,动漫广告作为电视广告发展的新生代,正走在广告发展的时尚前沿。

Animation advertising innovation performance of the television advertising practices, has changed the traditional way of a screen, like an abstract and real image and mental imagery can be free to mix into a new screen language. Animation in television commercials brought in the use of the tremendous impetus to skip the traditional, animation TV commercials advertising the development of a new generation are on the forefront of fashion advertising development.