藏东南发展生态旅游业的SWOT分析

SWOT Analysis on Developing Eco-tourism in Southeast Tibet

分析藏东南发展生态旅游业的优势有:①地处大香格里拉生态旅游区核心地带;②藏传佛教文化丰富;③旅游资源丰富;④相关配套产业长足发展;⑤气候宜人.劣势有:①生态环境脆弱,自然灾害多发;②对外开放程度低;③专业人才匮乏.机遇有:①实施西部大开发,青藏铁路通车;②旅游业快速发展;③交通条件改善.挑战有:①生态旅游发展与生态保护的矛盾;②周边地区生态旅游业快速发展引起的客源分流.论述了藏东南生态旅游业的发展战略:资源开发与生态环境保护并重,提倡政府主导型旅游,打造生态旅游品牌等.

The advantages and disadvantages on developing eco-tourism in Southeast Tibet are identified as following： The advantages are： （1）in the core zone of large Shangri-La eco-tourism area; （2）abundant Tibetan culture; （3）rich in tourist resources; （4）stride development of relevant counterpart industries; （5） favorable climate; The disadvantages are： （1）fragile ecological environment and high frequent natural disasters; （2）very limit opening to outside world; （3）lack of professional talents. But meanwhile, the chances and challenges are also analyzed, such as rapid development of tourism and improvement of transportation facilities for the former, the conflict tourist flow to adjacent areas where eco-tourism is the strategies for the development, which refer to between eco-tourism and ecological protection, large also developed for the latter. Thus the paper elaborates the emphasis both on development and protection, and forging the brand of eco-tourism.