从西方修辞学的角度重新解读《鬼谷子》

A Reinterpretation of Guiguzi from a Rhetorical Perspective

《鬼谷子》是先秦纵横家学派唯一的理论著作,蕴含丰富的修辞学思想。这篇文章以西方修辞学理论为视角,主要从"修辞的定义"、"受众的分析"、"修辞的自我韬晦"、"修辞的文体风格"四个方面重新解读了《鬼谷子》,指出了《鬼谷子》中的修辞思想与西方某些占主流地位的修辞学理论的一致性,从而肯定了这部书中修辞学思想的精妙和先进,强调了该书对于研究西方修辞学的中国学者的重要意义。

Guiguzi is the only masterpiece of the theories of the School of the Horizontal and Vertical Alliances in Pre-qin Period in ancient China. This thesis tries to reinterpret Guiguzi ,which abounds in rhetorical thoughts, from a western rhetorical perspective by analyzing these four aspects： ＂ the definition of rhetoric＂, ＂ the importance of the audience＂＂the self-effacement the style＂ .By doing this, the thesis points out the similarities beween the rhetorical thoughts in Guiguzi and some leading theories of western rhetoric ,and it also reveals the earliest rhetorical opinions generated in China which will make much sense to the studies of Western rhetoric in China.