消费社会与自然问题

Problematizing Consumer Society with Nature

"消费社会"是波德里亚是作为一个理论概念而非一个事实描述提出来的,其特点是以"物符"为标志,这与他后来提出的"拟像"和"超现实"具有一脉相承的关系。本文从这一概念出发,指出消费社会是自然的丧失和个人性的磨灭。而后又超越波德里亚,引入马尔库塞的"生产"维度,指出,在整个资本主义生产和流通体系中,波德里亚所控诉的广告拟像,不过是生产、技术和商品这些真正凶手的替罪羊。马尔库塞对生产和技术所发起的意识形态批判或可能较波德里亚的符号论批判更加透入资本主义反人性、反自然的本质。

The term consumer society is, for Jean Baudrillard, not a factual description of the contemporary society but a theoretical perspective on consumer society if it exists, which features an object-sign. As a starting point, consumer society has all the potentials for his later developed concepts such as hyper-reality and simulacrum. Looking this way, Consumer society means the loss of Nature and individuality, However, the perspective of production cannot be simply dismissed as Baudrillard ever did; or rather it is more insightful than consumption to interpret capitalism, following Herbert Marcuse.