摘要
随着绿色消费观念的深入人心和国际贸易中"绿色壁垒"的高筑,我国企业日益认识到改变传统营销方式、实施以可持续发展为特征的绿色营销的紧迫性。由于诸多因素的制约,我国企业开展绿色营销仍存在阻碍。为提高企业竞争力,企业应尽快建立绿色营销体系等应对策略。
Considering the upholding of green consumption concept and the green barriers in the international trade, Chinese enterpries have started to realize the necessity of transforming the traditional marketing into the green marketing characterized by sustainable development. Thanks to the restrictive elements, Chinese enterprises need improve the competitiveness and establish the green marketing system to attain to that purpose.
出处
《商业研究》
CSSCI
北大核心
2008年第3期159-161,共3页
Commercial Research
关键词
绿色营销
绿色壁垒
策略
green marketing
green barrier
strategy