企业在营销运作中的法律问题分析

The Legal Matter Analysis of Enterprise in Marketing Operation

企业在开展营销活动和解决与营销运作相关的法律问题的过程中,普遍认识到法律因素对营销活动具有关键性影响作用。为此,企业营销的法律意识在不断提高,营销人员的法律素养在不断进步,同时,面对目前国内市场营销法律环境,企业营销活动中仍存在许多突出的法律问题。企业在制定适当的营销策略时,站在企业的角度,对目前国内营销运作中的相关法律问题的形成和特点进行分析,并结合企业营销中需要注意的问题,为企业提出建议。

In marketing operation and handling the legal matters concerned, enterprises can generally realizes the influemes of the legal factors Although the marketers ＇ law awarness is progressing unceasingly, there still exist many unresolved law porblems in the domestic marketing activities. In this case, enterprises need carefully design the marketing strategies in accordance with the features of the current law conditions.