基于价格理论的电影市场票价形成机制分析

The Price Formation Mechanism Analysis of the Film Tickets Market Based on the Price Theory

价格是经济生活中最活跃的因素,电影票价是直接体现整个电影市场状况的"晴雨表"。20世纪90年代以来,中国电影票价呈几何级数上涨,而市场总量却不断萎缩。中国电影市场不是一个完整意义的商品市场,因此电影票价的形成有其特殊性,影响因素包括不合理的电影管理体制、不健康的市场环境以及不利于发展的分账比例等。正是这些特殊性通过作用于供给-需求曲线,影响着中国电影市场票价的形成。

Price is the most active factor in economy, and the price of ticket is a barometer reflecting the conditions of the whole movie market. Since the 1990＇s, the price of ticket in China＇s movie market has increased almost in geometric series, but the total volume of the market has decreased continuously. The Chinese movie market has not been a commodity market in the whole sense, so it is a special one. The factors affecting this include improper system of film management, unhealthy environment of the market and the unfair income distribution that affects the development of the Chinese movie market. It＇ s this special character through affecting the curve of demand and supply that plays a role in the forming of the ticket price in the Chinese movie market.