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浅析品牌延伸的影响因素 被引量:7

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摘要 品牌延伸是一项系统工程,它的成功与失败涉及到多方面的影响因素。本文依据品牌延伸的相关研究,将其影响因素划分为母品牌、延伸产品、目标市场等五个方面,并进行了一定的分析和探讨。
作者 阚忠钰 石伟
出处 《江苏商论》 北大核心 2008年第2期97-98,共2页 Jiangsu Commercial Forum
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