重构新媒体时代的精神“理想国”——大众传媒的道德研究及标准构建刍议

Reconstructing the Spiritual Idealization of New Media Era——Opinions on Mass Media Moral Research and Its Criterion Formation

大众媒体以互联网诞生为标志,以规模空前、深度空前的传播技术、传播内容、传播形式、传播影响解放了人类潜能,发展了人的本质,也提升了人类认识世界和改造世界的能力。大众传媒所体现出的道德观构成了社会道德生态多极中的重要一极。本文就道德功能的强化、道德标准的缺失和道德标准的构建作了论述。

Appearing with the born of internet,mass media have unbound human potential and developed human nature and ability to know and change the ob-jective world in its terms of technology,contents,form and influence of an unprecedented scale.Morality of mass media has played an important role in the social system of ethics.In spite of many moral benefits,moral degradation still exists and tend to prevail due to the miss and under constructed moral standards of the media.Therefore,it is time to construct media moral criterion on the basis of legal system building and make unceasing revision and perfection in practice to pro-mote social development and create a harmonious society.