企业营销中的道德因素分析

An Analysis of Moral Factors in Business Marketing

文章在对企业市场营销观念及内容进行分析的基础上,探讨了市场营销中蕴含的道德观念,以及影响营销活动的企业道德性决策因素,指出企业文化与营销道德之间存在着相关关系,企业的文化因素对企业营销道德决策起着重要作用。

The paper analyses business marketing concepts and contents, and then discusses the moral ideas incorporated in business marketing and further explores its decisive moral factors. The paper highlights the close relationship between business culture and marketing morality. Importantly, it argues that cultural factors in business play a key role in the moral decision of business marketing.