地方电视台增强核心竞争力的途径探讨——南方电视台竞争力打造之道

How Southern Television Builds its Competitiveness

南方电视台尽管成立时间不长,却创造了不凡的业绩,其频道和节目在广东已经广受市场和电视消费者的关注。南方电视台的超常发展,得益于其对自身竞争力的着力打造。文章论述了南方电视台打造自身竞争力的途径和方法。

Southern Television has made outstanding achievements although it has been established only for a short time. Its channels and programs have drawn much attention from TV consumers and markets in Guangdong. The great success of Southern Television is mainly attributed to its efforts on building its competitiveness. This paper discusses the methods and ways of its competitiveness building from several aspects.