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打破模仿与创新的边界 被引量:3

Imitation as Strategy
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摘要 通过建立在有效商业模式上的持续模仿创新,后发国家和企业就可以最大限度激发后发效应,赶超发达国家和领先企业。 An effective and secure imitation strategy is based on a deep understanding of customers and market and targeted to find out their special value appeal. A company which wants to set up a successful imitation strategy need continuously shrink the gap between their current capabilities and the capabilities that realize the special value appeal, and eventually build up a special business model which can both help it to resist to revenge from the copiees and prevent imitation from the copycats.
作者 尹生
出处 《21世纪商业评论》 2008年第3期40-45,10,共6页 21st Century Business Review
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