跨媒体出版的现状、问题及尝试

The Existing Issues and Exploration on Cross-media Publishing

在信息技术、数字技术和网络技术飞速发展的时代，跨媒体出版已成为出版业未来发展的方向。国内外很多出版社都在跨媒体出版的道路上努力探索和实践。文章从国内外跨媒体出版发展的现状，探究跨媒体出版面临的一些问题，并从高等教育出版社内容管理平台项目的实践出发，提出一些跨媒体出版过程中的问题及解决办法。

Cross-media publishing has been an important new trend in publishing landscape with great changes of information digitization and network technology. Many publishing houses have made lots of effort to create technologies and services on cross-media publishing. This paper reviews the past achievements and existing issue on cross-media publishing and presents some experiences and resolutions based on the concrete development and implementation of CMS project in Higher Education Press.