中国糖果业步入稳步发展期——访中国食品工业协会糖果专业委员会秘书长 丁绍辉

China confectionery industry steps to the stage of stable development

随着生活水平的不断提高，人们对于糖果消费需求不再只是逢年过节的点缀，而逐渐成为生活中的“休闲食品”，消费群体也从儿童为主要消费群体扩展到青少年、成年人群体。糖果行业2000年以来一直保持较高的增长态势，年均增长8％，其中2007年广东、上海、福建、北京销售收入名列前四名，其销售收入之和占行业总额的50％至60％，从目前情况看，中国糖果行业发展开始步人稳定增长期。伴随着2008年北京奥运会的到来和2010年上海世博会的来临，中国糖果业将如何把甜蜜事业做大做强。为此记者专门采访了中国食品工业协会糖果专业委员会秘书长丁绍辉。

China confectionery industry has kept dramatically in-creasing since 2000. The annual increase reaches 8% onaverage. In 2007, the market performance in Guangdong,Shanghai, Fujian and Beijing was especially remarkable. The general secretary ofconfectionary commit-tee of China Food In-dustry Association, MrDing summarized thestatus of Chinaconfectionary industryand predicted thetendency. The performanceof confectionary indus-try in 2007 is generallysatisfying. The manu-facturers and material suppliers have gradually developed win-win cooperation. Moreenterprises made great progress in quality, product mix, influ-ence of brand, distribution channel, and certain importantaspects. In addition, enterprise image design is replacing simplemarket promotion. And the industry is increasingly combinedwith fashion and culture. According to the analysis of China confectionary in-dustry in recent years, Mr Ding underlined market posi-boning and brand strategy for manufacturers and pointedout that competition is becoming furious. In fact, more andmore international brands are surging into China market.In 2008, confectionary firms will be under more pressureof cost. The integration will continue in the confectionaryindustry, while the market in rural areas is expected toexplode. Meanwhile, price, competition and consumption will be-come the driven force of new product development. Productshaving added value, health function or exquisite packageswould become very popular. Also, the candy designed forsports, wedding and children market would become markethighlights as well.