摘要
银行CRM系统,对于维系老客户,争取新客户,挖掘黄金客户,增强市场竞争能力有重要的意义。而数据抽取是CRM系统设计的关键,给出了一种数据抽取的设计方案,该方案已用于CRM系统的开发,并通过鉴定。
Bank CRM system is significant for keeping old customers,gaining new customers,excavavting golden customers and enhancing market competition, Data extraction is the key for the design of CRM system. A design project for data extraction is introduced. The project has been used for CRM system development, and the authorization has been achieved.
出处
《计算机应用与软件》
CSCD
北大核心
2008年第3期278-279,共2页
Computer Applications and Software
关键词
客户关系管理
数据抽取
设计方案
Customer relationship management Data extraction Design project
