金庸小说流行的传播学分析

An Analysis of the Popularity of Jin Yong Novels from the Perspective of Communication

文章从传播学的角度对金庸小说热进行了剖析,首先分析了金庸小说传播的信息魅力在于,将中华民族灿烂悠久的传统文化与现代精神融于一体;其次,满足了受众复杂多样的心理需求,能够与民族心理和审美情趣高度契合;再次,充分利用大众传媒,印刷媒介、电子媒介、网络媒介齐兴并举,获得了令他人难以企及的效果。

This paper makes an analysis of the popularity of Jin Yong Novels from the perspective of communication. Firstly, it analyzes that the information charm of the spreading of Jin Yong Novels lies in that they integrate the splendid traditional Chinese culture with the modem spirit; secondly, these novels could meet the complicated mental requirements of the readers and tally with the national mentality and aesthetic sentiment; and lastly, the unsurmountable effect is achieved through taking the advantages of a combination of communication tools such as mass media, electronic media and network media.