论新闻传媒在提升党的执政能力中的地位和作用

On the Role the News Media Plays in the Improvement of a Party's Governing Capacity

执政党面临着如何执好政、掌好权,提升执政能力的考验。在此过程中,执政党需要一定的资源作支撑,来为执政目标服务。新闻媒体作为党的特殊执政资源,拥有丰富的信息来源、畅通的传播渠道、先进的传播手段和巨大的社会影响,在为执政党提升执政能力中发挥着重要作用。主要表现在:引导社会舆论中的"议程设置";支持人民当家作主,为人民表达意见创造好的公共平台;危机事件发生后新闻发言人的积极"发力";舆论监督中的彰显良知和正义。

Every governing party is faced with a test, which is how to govern and how to improve the governing capacity. Before obtaining the ruling power, a party needs to guild the public opinions on its side, so as to win people＇s favor and finally the ruling power. After the acquisition of the ruling power, the party still needs to reply on the news media to spread its governing concepts and publicize its guidelines, principles and policies to the public, letting the party.g will and the publieg aspirations agree with each other, for the purpose of serving the governance goal. Nowadays, not only is the influence of the news media widely considered as a vital portion of a eountry＇s comprehensive national power, but also in the political life of parties and the State, it plays a significant role in the improvement of a partyg governing capacity.