地域自然环境与标志设计

Geographical Environment and Logo Desianing

标志设计的价值分为三个层次乡土价值、民族价值、全球价值。在当前全球化语境中，全球价值将在世界文化中发挥主导作用，这是地球上各个民族共同追求的目标，但这并不意味着看轻其民族性。就标志设计而言，民族特色是其生命所在，个性化是它的重要特征。只有充分保持并展示它的民族性格，才能使其文化跃升到“全球共一”的层次。标志设计的民族性投射领域非常广阔，其表现形式灵活多样，本文将从自然环境方面探寻一下。

In this era of globalization, ethnic characteristic is the life of logo designing while personality is its significant feature. There are diverse and flexible forms in expressing the ethnic characteristics of logo designing. Here the author discusses how to apply geographical environment elements to logo designing with the examples of the logo designing and the overall visual designing of Australian Airline as well as the examples of Olympic Games logo designs which have different countries＇ ethnic characteristics.