论数字技术时代的高校传媒专业建构

On the Construction of College Media Speciality in the Digital Technology Times

传媒产业作为朝阳产业正越来越发挥着巨大的经济效益和社会效益。应传媒产业的勃兴而发展起来的高校传媒专业,既要看到数字技术时代中国所面临的文化形势,针对薄弱环节加强技术能力的培养,又要预测到高度发达的技术将给人带来的精神困顿,努力提升学生的人文素养,为其进入社会、适应社会并最终引领社会发展打下良好的基础。要达到这样的终极目的,传媒专业最好能够突破传统的专业限制,集中学校、业界的优势资源,跨专业、跨学科构建新的学科体系,以培养适应社会需要并最终引导社会发展的完整的和完全的人。

The media industry is displaying huge economic and social efficiency as the sunrise industry. And the university media specialty just develops after the vigorous media industry. We must understand the cultural situation China faces in digital technology times, and raise the students＇ ability of technology. Meanwhile we must forecast the spirit of perplexity brought by the highly developed technology, and try to promote students＇ humanities accomplishment,laying a good foundation for them to enter, adapt to and at last lead the society. So, in teaching media speciality, earnest efforts should be devoted to breaking through traditional specialized limits, centralizing the super resources of university and the speciality field, and constructing a new disciplinary system through intersubjeet and interdiscipline in order to cultivate talented persounel who can meet the social needs and ultimately lead the social development.