传媒产业无形资本的培育与运营

The Development and Operation of the Intangible Capital for the Mass-media Industry

随着知识经济的发展和竞争国际化的加剧,传媒产业资本的经营对提升传媒业的竞争力的作用越来越重要。无形资本是资本的重要组成部分,是传媒产业发展的重要资源。我国的传媒产业应全面认识无形资本价值的决定要素,结合自身实际,采取有针对性的对策,培育和经营好无形资本,有效地提升传媒产业的竞争力。

With the development of economic knowledge and the greater increase of international competition, the operation of capital for media industry plays a more and more important role in strengthening its competitive power. Invisible capital, an indispensable part of capital, is an important resource for the development of media industry. With the full understanding of the decisive factors of invisible capital value and its own current situation, media industry in China should take the correspondent measures to develop and operate invisible capital in effective methods for the purpose of promoting its competitive force.