摘要
我国名牌战略实施以来,已取得很大成绩。而今,已进入一个新的、关键性阶段。在新阶段和新形势下,企业在实施名牌战略过程中必须把过程放在首位,把质量作为核心,把管理作为基础,争创、培育、保护相结合,实现可持续发展。
Since the implement of brand strategy, great achievement has been made. Now it is entering a new and crucial stage. Based on the new stage and situation, enterprises should take process as the first, take quality as the core, take management as the base, and combinate innovating, fostering and protecting to realize sustainable development.
出处
《世界标准化与质量管理》
CSSCI
2008年第3期4-6,共3页
World Standardization & Quality Management
关键词
名牌战略
质量
质量振兴
brand strategy, quality, quality invigoration
