论高校营销方式的创新

On the Innovation of Marketing Mode in Colleges and Universities

随着高校扩招、市场竞争加剧、财政紧张,学校营销的概念逐步引起社会的关注。但就目前高校营销现状来看,在营销方式上普遍缺乏思路和不够系统,就此问题提出高校营销方式的几点思路。

With the higher education＇s enlarging enrollment, increasing market competition and straining finance, the concept of school marketing attracts peoplets attention gradually. According to the present status of college marketing, colleges and universities are lack of marketing ideas commonly and have no enough systematic mind, so some ideas of marketing mode are proposed in the paper.