渠道战略伙伴关系研究

On Strategic Partnership of Channel

渠道战略伙伴,是企业为了实现双赢目标或利益而形成的一种合作关系。目的是重新安排渠道中企业角色,改善企业间合作基础,以渠道战略伙伴的整体性降低渠道上成员之间交易的中间成本。研究伙伴间关系的需求选择与形成、维系与巩固、动态运行与磨合的存续过程,能增加信息共享水平,缩短交货期,提高用户满意度,以渠道整体性战略发挥较大的竞争优势,维系渠道伙伴成员持续共赢效用。

Strategic partnership of channel is cooperation between enterprises to reach the win-win aim or interest. It aims to rearrange the role of enterprises within the channel, improve cooperative basis and decrease cost of transaction between them, Through researching the choice and form, maintenance and consolidation, and dynamic operation and running-in process of their requirements, we can improve the sharing of information, shorten delivery time, increase satisfaction and take greater competitive advantages to keep the win-win effectiveness between the partners in the channel.