区域产业集群整体品牌的名称术语规范研究

Research on the conceptual jargon of regional industrial clusters collective brand

“区域产业集群”概念清晰地揭示了产业空间集聚的“产业特性”和“地域特性”，是概括产业空间集聚现象的最适宜名称术语。将基于区域产业集群形成的集群整体品牌命名为“区域品牌”，具有明显的缺陷。“区域产业集群品牌”或“区域产业品牌”概念术语全面彰显了“区域”、“产业集群”（或“产业”）和“品牌”三大元素。

The concept of ＂regional industrial clusters＂ clearly discloses the ＂industrial features＂ and ＂regional features＂ of industrial spatial agglomeration, and is the most suitable jargon which summarizes the phenomenon of industrial spatial agglomeration. Naming the collective brand based on regional industrial clusters ＂Regional brand＂ has obvious flaw. The concept of ＂regional industrial clusters brand＂ or ＂regional industrial brand＂ demonstrates the three elements of ＂region＂, ＂industrial clusters＂ （or ＂clusters＂） and ＂brand＂ thoroughly.