北京奥运会信息传播中的中国国家形象博弈

China Nationality Visualize Competition in Beijing Olympic Games Information Spread Aboard

北京奥运会前夕,西方主流传媒的相关报道仍密集在政治领域,而且以负面报道居多,这使得北京奥运会的信息传播成为有关中国国家形象博弈的一个平台。文章从分析现状出发,在分析其成因的基础上,侧重提出了应对之策,核心观点是将奥运信息传播提升为文化传播,通过中国传统文化的对外传播,达到建构良好的中国国家形象的目标。

Eve Beijing Olympic games, westward mainly medias who repotted news still coarctation of political scopes,even most of news with inverse reported, so that the Beijing Olympic Games is a place about China nationality visualize competition＇ s information and com- munication. This article will be make the basic analyze, emphasize particularly on reply methods, the kernel point is stepping up fire Olympic information spread aboard to culture spread aboard,get across external spread aboard china cuhure,achieve setting up the well national visualize of china.