大众传播媒介的社会责任说略

A Generalization of the Social Responsibilities of the Mass Media

当今时代,大众传播媒介已经成为影响社会大众的重要工具之一。传媒作为传播信息的载体,承担着不可推卸的社会责任。这就同时要求传媒必须把握正确舆论导向,引导大众向健康积极的方向发展,从业人员也要实行行业自律机制,树立起良好的从业形象。大众传播媒介应成为一个集人文关怀和文化传承为一体的社会推助器,进而取得经济效益和社会效益的双丰收,为构建和谐社会作出应有的贡献。

Nowadays, the mass media has become one of the important tools that influence the people. As the carrier for broadcasting the information, the media has the compelling social obligation. It requires itself to hold the right critic direction to guide the people to a healthy and active direction. It also requires the workers to implement the industry self-regulation system, hold an active industry image. Mixed by the humanity care and cultural heritage, the mass media is a promoter to gain economic and social profits and to contribute to construct a harmonious society.