江南古镇南浔旅游资源开发刍议

Tourism Development of the Ancient Town of Nanxun

南浔是我国著名的六大江南古镇之一,位于浙江省湖州市.南浔古镇人文历史悠久,建筑风格独特,水乡文化浓郁,拥有丰富的自然旅游资源和人文旅游资源.对南浔古镇旅游资源的开发要坚持开发与保护相协调,突出独特性,经济效益、社会效益和环境效益相统一等原则.在具体措施上,要制定完善可行的方案,开发具有特色的民俗旅游项目,设计具有特色的旅游线路,修缮和保护古建筑,处理好群众利益与古镇环境之间的关系,加大宣传力度,创出古镇品牌.

As one of the six famous large ancient towns in the south of the Yangtze River, Nanxun possesses plenty of natural tourism resources as well as humanistic tourism resources. Tourism development of Nanxun should adhere to several principles such as balancing development and protection, highlighting its uniqueness and unifying efficiencies of the economy, society and environment. In concrete measures, Nanxun should make a perfect and feasible plan to exploit folklore tourism items, enact tourism route, renovate ancient architectures, deal well with the relationship between the interests of the local people and the environment of the ancient town and popularize it on a larger scale so on so as to create a famous brand for the town.