五感体验及其在服装卖场营销中的应用

Five Feeling Experience and Its Use in the Fashion Store Marketing

随着服装市场竞争的日益激烈,终端卖场在服装品牌运营中发挥的作用越来越显著;五感体验作为体验营销的分支之一,已经越来越受到企业的重视。而目前我国服装卖场营销中的五感体验的现状是:实践领先于理论。本文则探讨了五种体验在服装卖场营销中的应用,从而为服装卖场营销中的五感体验的应用提供一定的理论依据。

Since the competition in costume market become drastic day by day, the fashion store plays an more important role in the process of brands＇ management. Being one branches of the experience marketing, the five feeling experience received more attention by fashion companies. However, in our country, the present research of five feeling experience in fashion store marketing is： Theory is far behind practice. So this paper discuss the practical use of five feeling experience, so as to give some theory support of five feeling experience in fashion store marketing,