关于文化产品生产同质化倾向的研究

Critic on Homogenizing the Producing of Cultural Product

在文化研究中,对于大众文化的文化产品,存在一种倾向,把文化产品同质化为统治阶级对大众施行意识形态操控的工具。这样其生产者就被同质化为统治阶级、权力集团,其产品中的意识形态被同质化为统治性的意识形态。但这是错误的倾向,因为文化产品的生产者及其意识形态都是具有异质性的。这种倾向会犯下表面化、唯心化、悖论化、简单化的错误。因此,我们需要把文化产品的生产看作具有内部异质性的实践。

As far as the culture product of mass culture is eoncemed,there is a view that homogenizes the cultural product as the tool of descipling mass＇ ideology by dominant class. Consquently, on the one hand, its producers are homogenized to be dominant class or power association, on the other hand, its ideology is homogenized to be dominant ideology. However, this view is wrong, because the producers and the ideology of cultural product are all heterogenous. So, this type of view makes mistakes of superficializing, idealizing, paradoxicalizing and simplification. As a result, we need to consider the producing of cultttral product as practice with internal beterogeneities.