品牌建设与高校的发展

Brand-building and the development of college

高校品牌是指高校的名称、标志和为教育消费者提供教育服务,培养教育消费者的各要素,包括师资、校园文化、教学设施等的总和。目前,我国高校的品牌意识普遍较弱,这直接影响了高校的提升和发展。提供优质教育产品和服务,培养教育消费者的各要素,争取更多可供利用的办学资源,是高校品牌化战略的内在要求和高校发展的必然选择。

College brand-building refers to the sum total including the name and symbol of a college, the service it tries to provide for the education consumers, and all factors for educating these consumesrs （such as teaching staff, school culture and teaching facility）. Currently, colleges in China do not have strong consciousness of brand building, and this directly affects their upgrading and development. It is the inner appeal of brand-building strategy among colleges and a certain choice for thier development to provide education product and service of good quality, to cultivate various factors for education consumers, and to strive for more schooling resources available.